Course Content
Leveraging partnerships
Many organizations maintain lists of their members and have social media followers. Asking relevant community organizations to share information about the survey with their network can help drive participation and build general community awareness of the project. Community partners have promoted the survey on their social media platforms, on their websites, in their email distribution lists and with their clients, and have helped to host community events led by Youth Animators. They have provided short quotes for promotional messages about how they pledge to use the survey information in their programs and decisions. If these organizations regard this project as a survey by the community for the community, they are more likely to be invested in the results of the survey and value access to community data to better support their program and service delivery.
Community organizations that can help promote the survey include:
- Youth clubs, service organizations, teams and programs
- School-based student councils and clubs
- Libraries
- Community centres
- Recreation facilities
- Local media
The more you can do to make promoting the survey simple, such as offering a PowerPoint slide, a social media kit, a poster or flyer, or a short summary for newsletters, the more likely these organizations are to respond favourably. You might ask every child and youth organization to commit to engage 25 young people to “crush” the survey. Schools, libraries, community centres and volunteer centres are good places to post information. The Appendix offers examples of promotional resources that can be adapted.
See Appendix for a sample community engagement plan.